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30 August 2004 @ 11:32 pm
Sadly, this looks legit. Broadway cast recordings in jeopardy...  

For decades, almost every Broadway musical has left behind a permanent
legacy - the Original Cast Recording.

For many theater lovers, cast recordings have been the bridge to Broadway, giving the listener a glimpse of a first class production, no
matter what the actual distance to New York. And although shows open and close, the cast recordings have remained, documenting the evolving history of musical theater and inspiring new generations of theater lovers across the world.

But Original Cast Recordings are on the verge of extinction. More and
more record executives consider cast recordings a waste of time and money,
and have made it clear that the days of recording Broadway shows are

Robert Hurwitz, president of Nonesuch Records, told a journalist in March
2004 that he will now be recording only two musical theater composers -
Stephen Sondheim and Adam Guettel.

Click here to read more about Cast Recordings in crisis:


We cannot let the cast album die. This petition is being sent to the
chief executives of Sony, RCA Victor, Nonesuch, Atlantic and Hollywood
Records, demanding that Broadway cast albums be allowed to survive, for the sake of the industry itself.

Stand up for Broadway Cast Recordings - sign your name to the petition
and help save the future of musical theater.

Click here to sign the petition:



Comment from Joel:
The article on gramy.com brings up an interesting idea - have the producers of the play pay for the cast album. Seems like something they ought to be willing to do if the studios aren't. All the same, I hope it doesn't come to "go to NY, produce the play in your hometown, or never hear the music again..."
some guy: wary unblinking blue guyself on August 31st, 2004 08:23 am (UTC)
supplies and demands
Digital recording is cheaper and easier than ever before, and self publishers can reach the masses through any number of outlets. No studio required. It's just up to fans to actually purchase these recordings, to keep recording them worthwhile.

Seriously, what does dragging in the major studios accomplish, aside from giving us an outside force to blame when we don't follow through with our end of the bargain?

An outpouring of signatures is a nice gesture, but ultimately an empty one if it's not accompanied by an equivilant surge in soundtrack sales. The executives you're writing to aren't stupid. They'll check the numbers.

...and I guarantee you, if enough people put their money where their mouth is, no petition would be needed.
egheaumaen on September 1st, 2004 12:30 am (UTC)
Re: supplies and demands
Exactly. Money people don't look at petitions, they look at money. You can't convince executives to continue investing in something that's unprofitable, no matter how many signed names you can show them. Want to make a difference? Direct your efforts towards making the practice profitable for them. Go buy some CDs, and convince others to do the same. That's the only thing they'll ever listen to.
lindasings on September 7th, 2004 04:31 am (UTC)
Re: supplies and demands
I buy plent of Original Cast CDs. Maybe they can just make them for me?
egheaumaen on September 7th, 2004 06:44 am (UTC)
Re: supplies and demands
Sure, if you're willing to pay $1000 per CD, so that the dozen of you who buy it will cover the cost of the recording.