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06 February 2009 @ 06:43 am
Maybe they missed the point.  
I was extremely excited for a while. From all reports, Camarillo is getting an IMAX. The Edwards cinemas, just 1.5 miles from my house, is premiering an IMAX screen later this year. That's really exciting news, right?

Well, on Wednesday night, Jen and I saw Inkheart at that theatre. (great concept, poorly executed. Not the point.) When we asked when the IMAX was opening, they said March 6. (Looks like it's opening with The Watchmen) This took me by surprise -- there's no obvious construction. Then they said it would be in Theatre 7. My heart started to sink. But hope stayed alive - we'd parked in front of the theatre, and #7 is in the back. Maybe the rear parking lot is being built into to accomodate the screen? I mean, they're building that huge extension of the Outlets right next to the theatre, so parking could overflow in that direction pretty easily.

Yesterday, I rode my bike to the theater in the morning and confirmed my fears. I rode behind the theatre, to where Theatre 7 is located. No construction whatsoever.

So unless they're digging into the ground under Theatre 7, what's happening appears to be that they're using the two-story space they already have and putting in new projectors and possibly speakers, and calling that IMAX. IMAX, whose slogan is "Think Big." Whose standard is a six-story screen.

This makes me very sad, and a little insulted. What, they think because we live in Ventura County, we can't figure out the difference between a six-story screen and a regular-sized one? Heck, the Cinerama Dome or the main screen of the Chinese Theatre is bigger than Theatre 7, and neither of them would qualify as an IMAX.

I may check it out when it opens. It's possible I'm mistaken. It's even possible they are, in fact, digging four stories down. Doubtful, but possible. But at this point, I really don't know. =(
 
 
Current Mood: disappointeddisappointed
 
 
 
egheaumaen on February 7th, 2009 08:48 pm (UTC)
Got It!
Took some research, but here's your answer:

"IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience(R) as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create 'The IMAX Experience(R),' making audiences feel as if they are IN the movie."

In other words, the IMAX company has redefined the definition of the word "IMAX," so that it no longer has anything to do with the size of the screen. Now it's just about a digital projector and a curved screen that can apparently be normal-sized.
egheaumaen on February 7th, 2009 08:50 pm (UTC)
Further Proof
Says Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group, "Regal is also proud to announce that during the first quarter of 2009 we are scheduled to install IMAX digital projection systems at nine locations."

So the room stays the same. Only the projector changes.